Jewelry Brands All Cool Girls Are Wearing

There are certain jewelry brands that the coolest girls I know keep on wearing, and once you notice them, it looks like they are everywhere!

I’ve gathered some of the brands that seem to dominate my feed at the moment, and I think everyone can find something that fits their personal style on this list.

Simuero

Simuero feels like the jewelry version of something you’d find on a beach or in a studio full of clay and sketches. It’s a Spanish brand that works with recycled silver and wax, so everything has a slightly imperfect shape that makes it feel really personal. I love the pieces they do with colored stones, and I also really like their toe rings, which seem to be a trend for this summer!
This is the type of jewelry that feels lived-in and expressive, like it naturally belongs in your everyday rotation rather than sitting in a box for special occasions.

Le Sundial

Le Sundial is one of those brands I always associate with that cool Milan style - very chic, very effortless, never overdone. Their popular beaded necklaces and tassel belts feel like pieces you can throw on with something minimal and instantly look more put together.

Ayllón

Ayllón is a brand that mixes craft and creativity perfectly. The handblown glass pieces stand out because they do not look like traditional jewelry, but rather like small wearable objects. Their products are known for versatility, and some of their necklaces can even be styled as belts, which makes them feel a bit more unexpected and fashion-forward without trying too hard.

Juju Vera

Juju Vera is probably best known for the Petra Shell Necklace, which you’ve definitely seen around by now. Their overall aesthetic leans into this modern take on boho, but it’s cleaner and more sculptural than typical bohemian jewelry. What I really like is how the pieces manage to feel both nostalgic and modern at the same time. A lot of them have this vintage vibe to them and look like something you might stumble across in a really good flea market, but they’re reworked in a way that still feels fresh and very new.

Joolz by Martha Calvo

Joolz by Martha Calvo has this nostalgic, slightly playful energy that makes getting dressed feel fun again, like you’re adding little details that actually say something about your personality.
There’s a focus on charms, crystals, and small symbolic elements that feel expressive without being too serious. A lot of the pieces also have this mix-and-match quality, which makes them really easy to layer into everyday looks or build into something more personal over time.