My Favorite Pieces from H&M Studio AW25 Collection

I was in Athens this week for an event where H&M presented their new Studio AW25 collection. The whole experience was amazing and I got to see all the pieces up close. The collection is launching tomorrow, on September 25th, and I want to share my favorite pieces with you.

H&M Studio was inspired by the brutalism of São Paulo and minimalism of Stockholm, which creates this interesting mix of hard and soft elements. The designers wanted to show how femininity can be both strict and gentle at the same time.

My Favorite Pieces

After seeing everything at the Athens event, here are the pieces that I loved the most:

These are definitely my favorite item from the collection. The leather is amazing quality and they have this raw, unfinished look that fits perfectly with the brutalism concept. They are a statement piece, probably not something you would wear every day, but you would definitely be noticed when you are wearing them.

This high neck coat is so well made. The construction is visible in some parts, which might sound weird but it actually looks really cool. It's the kind of piece you can wear for years.

The burgundy leather bag has this amazing texture and it's practical but also makes a statement. I love the fact that the leather is gentle and this is an item that you would be able to use in your everyday life.

Where to Shop

The H&M Studio AW25 collection will be available online at hm.com. Based on what I saw at the event, some pieces will probably sell out quickly, especially the boots and outerwear.

This collection really shows how H&M Studio is different from their regular line. The quality is better, the designs are more thoughtful, and there's a clear concept behind everything. If you're looking for pieces that are both wearable and interesting, this collection is worth checking out.