Coolest Fashion Pop Ups You Need To Check Out This Summer

Luxury brands have completely embraced the whole European summer thing, and instead of just opening seasonal boutiques, they're taking over entire beach clubs, hotel pools, restaurants, and even private piers.
Is it a little over the top? Maybe. Do I absolutely love it? Also yes. If you're already planning a trip to Europe this summer, these are definitely worth adding to your list.

Jacquemus x Mandarin Oriental, Bodrum

Theres not a brand that does summer better than Jacquemus. Their takeover at the Mandarin Oriental in Bodrum is exactly what you'd imagine - striped sunbeds, colorful cushions, Mediterranean views, and that effortlessly cool aesthetic the brand has become known for.
Although you may not expect to see the brand doing a pop-up in this part of Europe, the French style is in perfect sync with the unique Turkish coast.

Gucci x La Rose des Vents, Monte Carlo

Gucci has taken over La Rose des Vents in Monte Carlo using its iconic Flora print, but that print has real ties to Monaco because it was originally created for Princess Grace. I love when fashion references its own history instead of simply putting logos everywhere, and this feels like one of those collaborations that actually belongs in its surroundings. However, I really can not say I am a big fan of the way it looks.

Burberry x Hôtel Belles Rives, Antibes

Burberry has brought its signature blue check to one of the most iconic hotels on the French Riviera. Everything from the beach loungers to the pier has been given the Burberry treatment, there are branded ice lollies (which I think is such a fun touch), and you can even go waterskiing as part of the experience. Definitely not your average beach day.

Dior x D Maris Bay, Türkiye

If you've ever seen photos from D Maris Bay, you already know it's one of those hotels that looks almost unreal. Add Dior into the mix, and somehow it gets even prettier. The brand has once again transformed the pool area with its signature loungers, umbrellas, inflatables, and all the little details that make everything feel incredibly chic. There's also a Dior boutique on-site that's usually among the first to receive the newest collections, so even if you're just browsing...good luck.