Things I Wish I Knew Before Becoming An Influencer

For a long time, my life looked very different from what it does today. I was studying medicine and working in the industry, following a path that felt safe and familiar to everyone around me.
So when I decided to step into influencing full time, a lot of people didn’t really understand the change.
But little by little, social media became a place where I could share more of my creativity, ideas, and everyday moments. What started as a small escape slowly grew into something much bigger, and along the way I learned many things I truly wish I had known earlier.

If you’re thinking about becoming an influencer, starting a blog, or you’re just curious about what this journey actually looks like, these are some of the lessons I’ve picked up along the way.

People Will Have Opinions - Both Good and Bad

One thing I realized very quickly after changing my career path is that people will always have opinions. Leaving something traditional, especially medicine, to become an influencer can be confusing for others. Some people questioned my decision, while others were incredibly supportive.

People May Steal Your Content

This is something I really didn’t expect in the beginning. But the truth is, it does happen. Photos, captions, and ideas sometimes get copied online - and sometimes even brands will start using your content without asking. It can feel frustrating at first, but over time you learn how to deal with it and protect your work. It also reminds you how important your own voice and perspective really are - if you were not unique, no one would be copying you!

Nobody Really Knows What Everyone Else Is Charging

One thing that surprised me about this industry is how little people talk about pricing. Most influencers set their own rates, and brands decide what works for them on a case-by-case basis. Sometimes there are even agreements that prevent people from sharing what they were paid. In the beginning it can feel confusing, but with time you start to understand your value and what feels right for you.

Brands and PR Teams Are All Different

Every collaboration is different. One week you might work with a brand that has very strict guidelines, and the next you’ll meet a team that gives you full creative freedom. Learning how to navigate these relationships is part of the process, and honestly, it keeps things interesting.

Not Everyone Will Understand What You Actually Do

Coming from a more traditional background made this very clear to me. A lot of people think influencing is just posting photos or attending events, but there is so much more happening behind the scenes. There are emails, planning, filming, editing, writing, and a lot of creative work that most people never see. Over time, you just learn to let your work speak for itself.

Looking back, choosing this path was one of the biggest and most surprising decisions I’ve made, but it’s also been the most rewarding. And if you’re at the beginning of this journey, just know that learning as you go is part of the process.